News & Insights

Over 4.9 billion people are using social media, which is over half of the world’s population. For businesses, an effective social media presence is a must. But what makes a […]

Are you spending too much time, or not enough, on content for your business? Unsure what’s right to post about? Don’t know which platforms would be best for your business? […]

Where do you go to search for products or services? Most likely, your answer is an online search engine like Google. Setting up a Google Business page is essential if […]

As a company already offering a four-day week to its employees, we were incredibly curious about the National Four-Day Week trial taking place last June-December (2022). In our last two […]

Facebook isn’t just a platform to post photographs of your dinner, or your latest meet up with friends… increasingly, Facebook is used by businesses to meet marketing goals. If you […]

World Mental Health Day is an international day, recognised on October 10th every year. The day was created to raise awareness of mental health issues and to promote better education […]

Digital Marketing is critical for business expansion, it can literally and figuratively place your business ‘on the map’. 54% of individuals survey social media to research products they wish to purchase, which means there are a lot of people using…

In June, we wrote about the four-day work week trial currently taking place this year (June – November) across 70 companies. As it is now coming to the end of […]

It seems like every day, there’s new things to learn on social media. Staying on top of the latest social media updates will ensure your business is in the best […]

Brand awareness is a vague term. It essentially describes how ‘aware’ or familiar audiences, (or potential consumers), are of a brand and its products. It’s important to create for three […]

Visuals are designed to be seen and perceived. Visual imagery in advertisements is all around us, all the time, permeating our day-to-day lives. It has even been estimated that the […]

A business directory is not just a list of businesses and their details, but a method of achieving your business goals. They are sometimes neglected by businesses, but they should […]

You’ve probably heard of TikTok, the social media application with over 1 billion active users and counting. Although it is true that some of TikTok’s content includes silly dances, comedy […]

If you’re not on social media, you should be. In-fact 67% of marketers strongly agree that social media is important to marketing strategies. Before the internet became so important, typical […]

At the start of June, 70 companies across the UK began taking part of a trial of the four-day week, and we made a post about it. Here at Paramount […]

We recently set up our new website. Here’s how to navigate it and find out any information you may need.

Welcome to our new website! We’ve got tons of new features and a completely redesigned user interface. The site is designed for ease of use, so you can find what […]